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For many, my career reads like someone who couldn't decide what to be when they grew up—but being an innovative thinker often means being rejected by the norm because of others bias -- I didn't look the part in male dominated fields, I didn't have this degree or certification (yet), or I didn't have enough time to understand an industry. It became exhausting. So I created a way forward that changed business and industries -- one city at a time.
My path. I focused on problem solving, rather than job titles. From chasing down criminal networks in policing, to protecting Fortune 500 companies from cyber threats, and leading a nationally recognized data team for analytical problem solving for human trafficking, gun violence, and other social concerns, my professional journey has zigzagged across industries as someone who embraces the next level of operations. For the clients who followed, we have refined what the future of data analytics, leadership, and high performing teams looks like.
Why? I love the dynamics of organizational changes and believe that given the right combination of leadership - people - technology, the resulting innovation, growth, and satisfaction is inevitable.
How do I measure success? Creating sustainable change that continues long after I have moved on not just improved performance metrics, but transformed organizations filled with people who actually understand why they're doing what they're doing (and not doing it the way it's always been done).
From analyzing criminal networks with the ATF to coaching Fortune 500 executives, my career has been defined by one consistent thread: helping organizations navigate complex change with clarity, confidence, and compassion.
Started within public safety as a detective working high-profile cases on illicit networks that disrupted communities. Discovered that the best investigations weren't just about data—they were about understanding human behavior and how systems prevented and helped.
Transitioned to cybersecurity, business ownership, and justice consulting. Realized that agencies had all the data they needed—what they lacked was the capacity to use it effectively and change with technological advances.
Advanced IDEA Analytics to bridge the gap between technical solutions and human implementation. Developed original research and development of Digital Transformation & Analytical Capacity (DTAC) methodology that focuses equally on Leadership, People, and Technology.
Launched Asbatra Coaching bringing ICF frameworks to digital transformation projects and public service leaders. Transition from the office to nature, integrating neuroscience-based coaching with data-driven leadership programs and retreats.
Data informs decisions, but people implement them
Change happens with people, not to them
Building capacity, not dependency
Technology should amplify voices, not silence them
Based in Phoenix, Arizona but often on a plane, train, or mountain somewhere. Finding balance through hiking, meditation, and exploring Southwestern and Spanish cultures. Active supporter of the local small business community. Certified FORA Travel Advisor (because understanding systems and logistics applies everywhere!).
